Website is very crucial and important marketing tool for small business owners. Visitors or users visit your website in search of specific information and it is very important that your website serve them information they are looking for and help to sell your products or services in order to boost up your business.

If you have your business website designed not in appropriate way it can cause serious impact on your business. Here, below are most common web design mistakes written by Atlanta web designers from Spinx Inc. that small business often make when they design their website.

Mistake 1: Not so effective and poor navigation within website! It often happens that many small businesses never understand the importance of seamless navigation within website and create not so effective navigation within website. This cause users to face difficulties while surfing your website and at the end results into poor user experience for your website, which reduce the conversion rate of your website and reduce business too. Try to provide seamless navigation to the users in order to enrich their browsing experience for your website.

Mistake 2: Poor call to actions! This is basic error or mistakes that most of small businesses make while they design their website. Small businesses often don’t have clear idea about what actually they want their users do when they arrive at their website, which in turn result not so clear call to actions. Try to know what actually you want your users to do when they arrive to your website, whether you want them to busy something from your website or want them to subscribe for something or whatever. Just provide clear and effective call to action within your website.

Mistake 3: Not so appropriate color combination! Small business owners often don’t pay too much attention on color combination within their website when it comes to design. But, they often forget that it is very important that information or contents within website should be easily readable by the users in order to get business. If you won’t choose appropriate text and background color, it will make difficult for users to read anything from your website. So, try to choose appropriate color combination which suits your business and improve readability of the website.

Mistake 4: Content, content and content! Content is king, but small business owners never understand the importance of quality of good contents. They should understand that users come to their website only to find something they are looking for. So, try to provide useful and unique contents.

So, these are some of the crucial web design mistakes that small businesses or small business owners often make.

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